I am always amazed by the tag-lines thought up by advertising companies, and more amazed when their clients purchase those ads. For example, I once passed a massive Coors billboard that read "Colder than Jenn when you called her Susan." Funny line, yes, but is 'cold' the best thing you can say about your beer? A variable that is entirely out of your control and has nothing to do with the beer itself is what you are marketing?
I mention this because we have recently been introduced to a nearby pizzeria named Reshet Pizza, whose slogan is "Almost Free". While that is true (only 20 shekels for an entire pie), that doesn't bode well for the taste or gastronomical effects of your product. Sadly, the slogan has been effective, and I have bought three pizzas there since Wednesday; I guess that is why those advertising companies are being paid.
Side comment - why was there an Asian choir singing along with two acoustic guitars in the middle of Ben Yehuda street tonight?
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Parkberger asked: why was there an Asian choir singing along with two acoustic guitars in the middle of Ben Yehuda street tonight?
BC answers: The violinist wasn't available!
CC responds: perhaps the violinist was at Reshet Pizza?
To get to the other side?
While we appreciate that all of you have the same sense of humour as a code-monkey father-of-three, our statement was meant to question the oddity of the sight and sound that night, not provoke a series of rim-shot one-liners. But we like them anyways, so don't let up.
OOOH!! Makuya!
It is quite possible that Kutaro, one of my roommates at Heb. U was the guitar player!
Asian may be the wrong descriptor. They are, more specificailly, Japanese of a particular religious ilk names Makuya - Mishkan in Japanese. Sweetest- and most fascinating people.
I used to sit with Kutaro late into the night helping him with his English readings on Biblical Criticism. While he could kick my tuches in Hebrew and Tanach, I still had him on English.
Take a look at. http://en.wikipedia.org/wiki/Makuya
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